H2O Plus Packaging
H2O Plus is a skincare and body care company that focuses on hydration based formulas. Their style can be described as clean, elevated, and artistic. The task was to rebrand their body care packaging to target female millennials, emphasize hydration based formulas along with key ingredients, and align with their new brand standards.
Role
Art director
Categories
Art Direction
Packaging Design
The approach
The typography was designed inside of a white box for easy readability, consistency, and to create separation from the background design. The collection, product name, and a short product description were kept so the consumer could easily understand the benefits that each product provided.
I collaborated with the artist Ayaka Ito who illustrated the backgrounds for each collection. The art direction was to draw each collections main ingredient(s) along with an overlay of water to help emphasize visually both the hydration based formulas and key ingredients.
